SBM, KL

SBM is a leader in floating production and mooring systems for the global offshore energy industry. Having elected to set up their south east asian headquarters in Kuala Lumpur, SBM engaged HLDG to create a new corporate identity for their HQ.

The design solution is a reflection of SBM’s structural engineering background. The interior utilises a combination of bold primary colours with an otherwise monochromatic interior palate. The use of metal and glass in the public areas applies a machine aesthetic deemed appropriate for an oil and gas engineering company.

The brand identity of SBM is reinforced by the use of black and white photographic panels depicting their projects around the world in a ‘Mondrian-esque’ composition mounted at the main reception wall.

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